Tag Archive: retail

Jan 31

What’s in a Name Anyway?

Nonprofit. Not-for-profit. Charities. Charitable Organizations. Man, are these the worst names for a sector.  The idea that a collective group would get together and say, “You know what? When we think of a name, we really should define ourselves in the negative. I mean, it would make us stand out, wouldn’t you think?” Think about …

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Nov 26

Nonprofit Sector Just Needs a Little Re-Branding

For far too long, the nonprofit sector of American community and business has been marginalized to an afterthought in so many ways.  Often, those who are themselves a part of this very sector, they are the ones who actually cause it the most challenge.  Through bad perceptions, incorrect information, fear of reactions from the larger …

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